The 25 brands that sponsor the most small YouTube channels

Sponsor lists usually rank brands by how many videos they appear in. That rewards brands that run hundreds of integrations with a handful of huge channels, which tells a 30K-subscriber creator nothing. So we ranked brands a different way: by how many distinct channels under 100K subscribers each one sponsored.

The data is the DiscoverSponsors index of sponsored YouTube videos, built from public video information retrieved through the official YouTube Data API: 562K sponsored videos published since July 2025, across more than 55K channels. A channel counts once per brand, however many videos the brand sponsored there.

The full ranking

Temu, not BetterHelp, is the biggest sponsor of small channels

Ranked by channels of any size, BetterHelp is the largest sponsor in the index: it sponsored more than a thousand channels, and the median BetterHelp channel has around 871K subscribers. Ranked by channels under 100K, it drops to third, behind Temu and BLUETTI. Temu sponsored 376 channels under 100K, and the median channel it sponsors has about 22K subscribers. If you are small, the brand most likely to have worked with a channel like yours is a shopping marketplace, not a therapy platform.

The same shift moves several brands you rarely see on top-ten lists into view. BougeRV sponsored 160 channels in total, and 141 of them, 88%, are under 100K. LEVEL8 (luggage) is at 131 of 174. PCBWay, which sponsors electronics and maker channels, is at 130 of 185. These brands are built around small creators; they are the sponsors to research first.

Four kinds of brands sponsor small channels

• Marketplaces and fashion: Temu, SHEIN, Quince, Halara. Broad audiences, high volume, and a willingness to work with channels barely past 1K subscribers.
• Gear you can demonstrate: BLUETTI, EcoFlow and BougeRV (power stations), Insta360 and DJI (cameras), UGREEN and Wolfbox (accessories), FlexiSpot (desks), LEVEL8 (luggage). A product that shows well on camera fits a small channel with the right niche.
• Subscriptions and digital services: BetterHelp, Saily, Surfshark, NordVPN, Incogni, Hostinger, Skillshare, Airalo, Holafly, Higgsfield, Factor. Promo codes make results measurable, so these brands sponsor widely and keep the creators whose codes convert.
• Maker and hobby suppliers: PCBWay is the clearest example, sponsoring more than a hundred small electronics channels.

The smallest channel each brand sponsored

Every brand in the top 25 has sponsored at least one channel with fewer than 6K subscribers, and 20 of them have sponsored a channel under 2K. That floor is the number to remember when a brand feels out of reach: none of these sponsors starts at 100K.

The per-niche picture, and the smallest channels each brand sponsored in your niche, are on the sponsor leaderboards. To see which of these brands sponsored channels of your size, language and niche, with the videos as proof, add your channel.

Method and limits

• A channel counts once per brand. Rankings by videos would look different, because a brand can sponsor one channel many times.
• Under 100K means the channel's current subscriber count, not its size when the video was published.
• The index covers videos published from July 2025 to September 2026 and grows with every import; the numbers above are as of September 2026.
• A sponsored video is one whose description or paid-promotion disclosure names the brand that paid for the integration. Affiliate links without an integration, gifted products without disclosure, and off-platform deals are not counted.