The DiscoverSponsors blog
Research from 562K sponsored YouTube videos, and practical guides to turning it into your next sponsor.
Research
Every chart comes from public sponsored videos read through the official YouTube Data API. Share them; the method is in each post.
53.5%of 10K–50K channels have a sponsor
The share of YouTube channels with at least one sponsor in every subscriber band, 1K to 1M+. The jump comes far earlier than most creators think.
Sep 28, 2026 · 5 min read
376channels under 100K sponsored by Temu, the #1 brand for small creators
Ranked by distinct channels under 100K subscribers each brand sponsored, with the smallest channel it worked with. Temu, not BetterHelp, leads.
Sep 28, 2026 · 5 min read
84.9%of photography channels have a sponsor; cooking: 42.5%
The share of 10K–1M channels with a sponsor, niche by niche: photography, crypto and music lead, cooking and pets trail. Big niches are not the best sponsored.
Sep 28, 2026 · 5 min read
54Ksponsored videos in June 2026, the peak month
Sponsored videos per month from July 2025 to August 2026, the seasonal peak, and the 15 sponsors whose creator roster grew fastest this summer.
Sep 28, 2026 · 5 min read
Guides
Creator guide · 7 min read
Find brands already appearing on smaller channels, check whether they fit your audience, and turn your research into a specific sponsorship pitch.
Read the guide
