Creator guide · Data insights
How to find YouTube sponsors for a gaming channel (2026)
The eight brands sponsoring the most gaming channels, how small a channel each has worked with, and how to design an integration that belongs in the video.
By DiscoverSponsors · 4 min read
Gaming is one of the best-sponsored niches on YouTube: in the DiscoverSponsors index (562K sponsored videos across 55K channels, read through the official YouTube Data API), 69.9% of gaming channels with 10K–1M subscribers had at least one sponsor in the last 14 months, and sponsored gaming channels work with about five brands each. The catch is that gaming sponsors are a specific set of companies, and most of them are not the ones creators pitch first.
The brands that sponsor the most gaming channels
| Brand | What it sells | Gaming channels sponsored | Smallest channel sponsored | Share of those channels under 100K |
|---|---|---|---|---|
| War Thunder | Free-to-play game | 95 | 29.9K subs | 14% |
| FlexiSpot | Standing desks | 89 | 2.2K subs | 47% |
| Boot.dev | Coding courses | 62 | 29.9K subs | 15% |
| Opera GX | Gaming browser | 58 | 27.4K subs | 22% |
| ENEBA | Game key marketplace | 57 | 5.5K subs | 46% |
| RedMagic | Gaming phones | 56 | 44.4K subs | 5% |
| Raid: Shadow Legends | Mobile game | 52 | 9.2K subs | 38% |
| Holy | Energy drink | 51 | 6.8K subs | 24% |
Two very different groups. Games and game-adjacent software (War Thunder, Raid, Opera GX, Boot.dev) buy reach and mostly start at 25K–30K subscribers; only 14–22% of the channels they sponsor are under 100K. Physical products and marketplaces (FlexiSpot, ENEBA, Holy) start far lower: FlexiSpot has sponsored a gaming channel of 2.2K subscribers and nearly half of its gaming partners are under 100K.
If you are under 25K, that second group is your list.
Describe the experience, not the game
Brands sponsor an audience, and gaming audiences differ more than any other niche's: a tabletop review channel, a competitive-shooter channel and a cosy-sim channel share a tag and nothing else. Before you pitch, write one sentence about who watches and why (relaxation, competition, mastery, company) and pick the brands whose sponsored videos sit in that same experience. A game publisher wants viewers who try new games; a desk brand wants viewers who sit at one for hours.
Design an integration that belongs in the video
The gaming integrations that keep their audience are the ones that fit the format: a desk or chair shown in the setup segment, a game key marketplace mentioned where you talk about what you are playing next, a sponsored game played for a segment with an honest first impression. Decide the placement before you pitch and describe it in the brief. Brands buy specific placements, not "a mention".
How to find the ones that fit your channel
- The gaming sponsor page lists the brands sponsoring gaming channels with the sponsored videos as evidence.
- The "smallest channel sponsored" column is the honest floor. Pitch brands whose floor is below your size, and lead with the fact that they already sponsor channels like yours.
- Check the deal type: game keys and codes in descriptions are often affiliate links, not paid integrations.
For matches ranked by your own channel's size, language and niche, add your channel. For the general method, see how to find sponsors for YouTube in 2026.
About the data
Counts are distinct gaming-tagged channels with a sponsored video published from July 2025 to September 2026, from public video information retrieved through the official YouTube Data API. Sponsored means the description or paid-promotion disclosure names the brand that paid for the integration. Subscriber counts are current. A detected sponsorship is not confirmation of contract terms.