How to get sponsored by Saily: the big sponsor that says yes to small channels

Saily is a travel eSIM from Nord Security, the company behind NordVPN. Its first sponsored videos in our index date from mid-2024. Two years later it is the second most active sponsor on YouTube by channels sponsored, behind only BetterHelp, and it does something few brands at that scale do: it sponsors a lot of small channels.

We looked at every sponsored video in our index from the last 12 months that named Saily as the sponsor. If your channel has under 100K subscribers, this is one of the most realistic big-brand sponsors you can pitch.

Saily sponsored 912 channels, 246 of them under 100K

In the last 12 months, 912 distinct YouTube channels published at least one video sponsored by Saily. The median channel had 293K subscribers.

That is 246 channels under 100K, 27% of the total, and the smallest had 1.1K subscribers. Only four brands in our index sponsored more channels under 100K in the same period: Temu, BLUETTI, SHEIN and Insta360. None of them is a subscription service you can pitch from any niche. At the top end Saily sponsored PewDiePie, Mrwhosetheboss, Veritasium, Kurzgesagt and How Ridiculous, so this is not a brand that only buys small.

It is also growing fast. In October 2025, 24 channels ran a Saily sponsorship. By June 2026 it was 221 in a single month.

Travel first, but not travel only

Travel is the biggest group, which is what you would expect from an eSIM. It is far from the only one.

The common thread is viewers who travel, not channels about travel. A football channel whose viewers go to away games, a bikepacking channel or a food channel filmed abroad all fit.

By country, the United States leads (233 channels), followed by the United Kingdom (124), France (97), Germany (52), Italy (48), Canada (43) and South Korea (37).

Summer is when Saily spends most

Saily's sponsorships follow the travel calendar. The busiest months were June (221 channels), July (216) and August (194), against 82 in January. If you make travel content, pitch in spring for a summer video, when the team is planning its biggest months.

Saily also comes back. 33% of its channels ran two or more Saily videos in the year, and some carry it in nearly every upload: Tim Travel Taste (39K), Cal (103K), Sun Kissed Bucket List (197K) and Everything Is Black & White, a Newcastle United channel with 11K subscribers.

Recent examples you can inspect, all carrying YouTube's paid-promotion disclosure:

• Dan Cycles the World (38K): My Gear and Setup for the World's Most Remote Bikepacking Route, October 2026.
• JoeyP (37K): I Spent 24 Hours in Bangkok Hospital, October 2026.
• cutlaps (92K): I Spent 5 Years Building a Mountain Bike Park in My Backyard, October 2026.
• Le Chantier des Max (139K): On part à la recherche d'un trésor sous les ronces, October 2026.

A mountain bike park build and a French renovation series are not travel videos. The brand is buying viewers who will travel at some point, not a topic.

Two ways to work with Saily

• Paid sponsorships. These are the integrations in the tables above: a fixed read in a video, usually with a code and link, and the paid-promotion box ticked. They are negotiated with Saily's partnership team, in the same way as Nord Security's other brands.
• The Saily Creators Program. Saily also runs an open referral program on saily.com. You share a personal code, your viewers get a discount on their first plan, and you earn a fee for each first purchase. Saily describes it as having no contracts, no approval wait and no minimum follower count. It is a referral program, not a sponsorship, but it costs nothing to join.

If you are small, the referral program and a sponsorship pitch are not either-or. Joining the program first gives you a code to use in your own travel videos and a track record of conversions you can mention when you pitch a paid read.

How to approach Saily, by channel size

Under 10K. Join the Creators Program and use your code where it fits naturally. Paid deals at this size exist (19 channels in a year) but are rare.

10K to 100K. This is where Saily stands apart from most big sponsors. 227 channels in this range ran a paid Saily read in the year. Pitch with your average views, the countries your viewers come from, and one specific upcoming video where mobile data matters on screen: arriving somewhere new, a long route, a trip on a budget.

100K and above. Saily is likely already aware of channels like yours. Look at the channels your size in your niche on the Saily brand page and propose a format that has worked for them, such as a gear or setup segment before a trip.

For the short version with the latest examples, see how to get sponsored by Saily. Our guide for travel channels lists other brands in the same space.

Method

We counted distinct YouTube channels with at least one video in the last 12 months (to October 2026) that our index attributes to Saily as a sponsor. Sponsors are detected from public video descriptions and YouTube's paid-promotion disclosure through the official YouTube Data API. Each channel counts once; "came back" means a channel had two or more Saily videos in the window. Monthly figures count channels with a Saily video published in that month. Subscriber counts are current. Niche and country come from our channel classification and are missing for a minority of channels. The Creators Program description follows Saily's public pages as of October 2026 and can change. This is research, not an endorsement of the brand or a statement about what it pays.