How to get sponsored by NordVPN: what 685 sponsored channels show

"This video is sponsored by NordVPN" may be the most familiar sentence on YouTube. Because the brand is everywhere, creators tend to assume it only works with famous channels, or the opposite, that it will sponsor anyone who asks. Neither is quite right.

We looked at every sponsored video in our index from the last 12 months that named NordVPN as the sponsor, and at the channels behind them. Three things stand out: it is close to niche-agnostic, it sponsors a meaningful number of smaller channels, and once it works with a channel it tends to come back.

NordVPN sponsored 685 channels, a quarter of them under 100K

In the last 12 months, 685 distinct YouTube channels published at least one video sponsored by NordVPN. The median channel had 318K subscribers.

That is 163 channels under 100K subscribers, about 24% of the total, and the smallest had 1.4K. At the top end the list includes PewDiePie, Dhruv Rathee, jacksepticeye, Kurzgesagt and How Ridiculous. NordVPN buys at every size.

It is also busy right now: 270 of the 685 channels ran a NordVPN video in the last 90 days, and between 102 and 160 channels ran one in each full month of the year.

It is not a tech brand on YouTube

You might expect a VPN to sponsor tech channels. Tech is only the fourth-largest group. By the main niche of each channel:

The product fits wherever viewers stream, travel or care about privacy, which is most audiences. Some of the clearest small-channel examples are football fan channels and space podcasts, not tech reviews.

It is also international. The United States leads with 166 channels, but France (89), the United Kingdom (63), Germany (53), Italy (43), Japan (34) and Spain (30) follow. A channel in a language other than English is not at a disadvantage here.

Once NordVPN sponsors a channel, it tends to come back

41% of the channels NordVPN sponsored ran more than one NordVPN video in the year. For comparison, the figure for War Thunder is 13%. Several channels carry it as a standing read in most uploads: BoredGamer (214K), Defense Updates (619K), Back 2 Drawing Board (134K) and HalfGēk, a channel with 15K subscribers.

That changes what the first deal is worth. A first NordVPN integration is often an audition for a recurring slot, so it pays to deliver well on the first one: a clear read, the tracked link high in the description, and the video published on the agreed date.

Recent examples you can inspect, all from channels under 60K subscribers and all carrying YouTube's paid-promotion disclosure:

• Royal Blue: Everton FC (9.8K): Everton's Second Half Collapse vs Chelsea, October 2026.
• David Lynch - Liverpool FC (48K): Brentford 1-2 Liverpool reaction, October 2026.
• The Bull, an Italian personal-finance podcast (53K): I tre errori che ti costano metà di quanto investi, October 2026.
• TRIBUNA MOTORI (30K): Nuovo pilota e nuovo circuito in F1, October 2026.

How to apply

NordVPN works with creators in two ways, and it helps to know which one you are applying to.

• The influencer program. NordVPN runs an influencers page on nordvpn.com, aimed at YouTube creators and podcasters, with an application form. Creators are paid for an honest read about the product and get an account manager. This is the route behind the paid integrations in the table above.
• The affiliate program. For websites and smaller creators, NordVPN also runs an affiliate program through affiliate networks, where you earn a commission on sales from your link rather than a fixed fee. It is easier to get into and is a reasonable start if your channel is small, but it is not the same as a sponsorship.

When you apply to the influencer program, the information that matters is the information the team needs to price a read: average views per video over the last 90 days, where your viewers are, and one or two upcoming videos where a NordVPN segment would fit naturally. Our media kit guide covers what to include.

How to approach NordVPN, by channel size

Under 50K. It happens, with 96 channels in a year, but it is the exception. Apply to the influencer program with your average views and audience countries, and join the affiliate program in the meantime so a strong video can earn something either way.

50K to 500K. This is NordVPN's core. Look at the channels your size in your niche on the NordVPN brand page and mention one or two in your application. Proof that the read works for a similar audience is the strongest thing you can send.

Any size. Do not wait for a "VPN" topic. NordVPN sponsored football reactions, history explainers and travel vlogs. The question to answer in your pitch is why your viewers would use it, not why your channel is about privacy.

For the short version with the latest examples, see how to get sponsored by NordVPN. If you are weighing other brands at the same time, our list of the most active YouTube sponsors is a good companion.

Method

We counted distinct YouTube channels with at least one video in the last 12 months (to October 2026) that our index attributes to NordVPN as a sponsor. Sponsors are detected from public video descriptions and YouTube's paid-promotion disclosure through the official YouTube Data API. Each channel counts once; "came back" means a channel had two or more NordVPN videos in the window. Subscriber counts are current. Niche and country come from our channel classification and are missing for a minority of channels. Affiliate promotions can be included where a description does not distinguish them from a paid read. Program details describe NordVPN's public pages as of October 2026 and can change. This is research, not an endorsement of the brand or a statement about what it pays.