Creator guide · Data insights
How to find YouTube sponsors for a beauty channel (2026)
The eight brands sponsoring the most beauty and makeup channels in the last year, how small a channel each has worked with, and how to pitch them.
By Ilker · 4 min read
Beauty is one of the easiest niches on YouTube to get sponsored in, and one of the most crowded with brands. Of the beauty and makeup channels with 10K–1M subscribers in the DiscoverSponsors index, 80% had at least one paid sponsor in the last year, and more than 2.8K different brands sponsored a beauty channel in that time. Every one of the top eight has sponsored a channel under 10K subscribers.
The brands that sponsor the most beauty channels
| Brand | What it sells | Beauty channels sponsored | Smallest channel sponsored | Share of those channels under 100K |
|---|---|---|---|---|
| L'Oreal Paris | Makeup and skincare | 80 | 1.4K subs | 15% |
| SHEIN | Fashion and beauty marketplace | 78 | 1.3K subs | 60% |
| CurrentBody | Beauty and skincare devices | 74 | 2.3K subs | 41% |
| YesStyle | Asian beauty and fashion store | 53 | 2K subs | 53% |
| Temu | Discount marketplace | 52 | 1.3K subs | 65% |
| Quince | Affordable clothing and home goods | 48 | 8.8K subs | 17% |
| Sephora | Beauty retailer | 42 | 1.6K subs | 45% |
| Halara | Activewear and everyday clothing | 39 | 2.9K subs | 54% |
Subscriber counts are current. L'Oreal Paris includes its men's skincare line.
Big beauty brands and the marketplaces sponsor differently
The list splits into two groups.
The established beauty brands and retailers (L'Oreal Paris, Sephora, CurrentBody) sponsor across every size, but they lean larger: only 15% of L'Oreal Paris's beauty partners are under 100K. They buy tutorials, routines and launches, and they care about how the product looks on camera.
The marketplaces and fashion brands (SHEIN, Temu, YesStyle, Halara) are where most small channels start. More than half of their beauty partners are under 100K. They usually want hauls, try-ons and "what I bought" videos, often with a discount code, which makes the deal easy to measure for them and easy to say yes to for you.
Just outside the top eight, ZIIP, a facial device brand, has sponsored 34 beauty channels, 59% of them under 100K, the smallest with 2.1K subscribers.
How to find the ones that fit your channel
- Use the share column to pick your first pitches. If you are under 100K, start with the brands where at least half of the partners are your size.
- Match the product to your format. A device brand needs a routine or a result; a marketplace needs a haul. The beauty sponsor page lists each brand with the sponsored videos as proof.
- Look at what the brand already sponsors in your country. Beauty sponsorships are often run by regional teams, so a brand that sponsors US channels may not be the right contact for a UK or Indian audience.
Show the result, not the product
The beauty pitch that lands is a specific video: a routine, a before-and-after, a product tested over two weeks. Offer one concrete idea, say where the product appears and for how long, and include two or three numbers about your audience (top countries, age range, average views). Close-up footage is the asset brands are buying; mention that you can share it for their own channels if you are willing to.
For matches ranked by your own channel's size, language and niche, add your channel. For the email itself, see how to pitch a YouTube sponsor.
About the data
Counts are distinct beauty-tagged channels with a paid sponsored video at least 60 seconds long published in the last 12 months, from public video information retrieved through the official YouTube Data API. Affiliate-only links are excluded. Channels with sponsors are easier for us to find, so the share of sponsored channels is an upper bound. A detected sponsorship is not confirmation of contract terms.