Creator guide · Data insights
The top 10 YouTube sponsors in the UK (2026)
The ten brands sponsoring the most UK YouTube channels in the last year, how small a channel each has sponsored, and which ones suit smaller creators.
By Ilker · 4 min read
The UK is the second-largest market in the DiscoverSponsors index after the US. In the 12 months to October 2026, more than 2.5K UK channels published a paid sponsored video, and nearly 6K different brands sponsored at least one of them. These are the ten brands that sponsored the most UK channels.
The top 10 YouTube sponsors in the UK
| Rank | Brand | What it sells | UK channels sponsored | Smallest channel sponsored | Median channel size | Share under 100K |
|---|---|---|---|---|---|---|
| 1 | Surfshark | VPN | 127 | 7.7K subs | 201K subs | 29.1% |
| 2 | Saily | Travel eSIM data plans | 110 | 2.4K subs | 202K subs | 30.0% |
| 3 | BetterHelp | Online therapy | 107 | 3.7K subs | 230K subs | 26.2% |
| 4 | Incogni | Personal data removal | 101 | 14.8K subs | 280K subs | 19.8% |
| 5 | Holy Energy | Energy drink mix | 98 | 2.5K subs | 142K subs | 37.8% |
| 6 | Halara | Activewear and everyday clothing | 80 | 2.4K subs | 64.4K subs | 62.5% |
| 7 | HelloFresh | Meal kits | 80 | 4.5K subs | 168K subs | 32.5% |
| 8 | FlexiSpot | Standing desks and chairs | 64 | 4.3K subs | 133K subs | 39.1% |
| 9 | UGREEN | Chargers and accessories | 59 | 8.5K subs | 128K subs | 44.1% |
| 10 | Wild | Refillable natural deodorant | 58 | 2.3K subs | 84.6K subs | 55.2% |
Equal counts are ordered alphabetically. Subscriber counts are current, not the size of the channel at the time of the sponsorship.
Privacy and travel brands lead
The top four are subscription services that sell to any audience: a VPN, an eSIM, therapy and data removal. They sponsor UK channels across every niche, from travel to commentary, and they mostly buy reach: their median UK partner has 200K subscribers or more.
Below them, the list turns British and practical. Wild is a UK-born direct-to-consumer brand, Holy Energy is a German drink brand that sponsors heavily in the UK, HelloFresh is a household name, and Halara, FlexiSpot and UGREEN sell products that show up naturally in lifestyle, home-office and tech videos.
The best fits for smaller UK channels
If your channel is under 100K, the share column matters more than the rank. Halara (62.5% of its UK partners under 100K) and Wild (55.2%) are the two top-10 brands that work mostly with channels your size, and UGREEN (44.1%) is close behind.
Just outside the top ten, Wolfbox dash cams (57 UK channels, 50.9% under 100K) and SURI electric toothbrushes (52 channels, 53.8% under 100K) also lean small. carVertical, a vehicle history report, has sponsored 57 UK channels, mostly in motoring.
For the leading UK sponsors in each niche, see the UK leaderboards, starting with travel, the largest UK niche in the index.
Turn the list into a pitch
Pick two or three brands whose product would genuinely belong in a video you already plan. For each, find a sponsored video on a UK channel close to your size and note how the integration was placed. Then pitch one specific upcoming video, name the placement, and point out that the brand already sponsors UK channels like yours. See how to pitch a YouTube sponsor for email templates, or add your channel to see sponsors ranked for your own size and niche.
About the data
Counts are distinct UK channels in the DiscoverSponsors index with a paid sponsored video at least 60 seconds long published in the last 12 months, from public video information retrieved through the official YouTube Data API. A channel's country is the one it lists on YouTube. Affiliate-only links are excluded. A detected sponsorship is not confirmation of contract terms.