Creator guide · Data insights
The top 10 YouTube sponsors in Germany (2026)
The ten brands sponsoring the most German YouTube channels in the last year, how small a channel each has sponsored, and which ones suit smaller creators.
By Ilker · 4 min read
German YouTube has its own sponsor market. In the 12 months to October 2026, more than 1.2K German channels in the DiscoverSponsors index published a paid sponsored video, and nearly 2.3K different brands sponsored at least one of them. The leader is a German drink brand, and three of the top ten have at least half of their German partners under 100K subscribers.
The top 10 YouTube sponsors in Germany
| Rank | Brand | What it sells | German channels sponsored | Smallest channel sponsored | Median channel size | Share under 100K |
|---|---|---|---|---|---|---|
| 1 | Holy Energy | Energy drink mix | 62 | 2.4K subs | 147K subs | 41.9% |
| 2 | BetterHelp | Online therapy | 46 | 8.3K subs | 122K subs | 45.7% |
| 3 | NordVPN | VPN | 37 | 3K subs | 259K subs | 40.5% |
| 4 | Saily | Travel eSIM data plans | 31 | 6K subs | 375K subs | 38.7% |
| 5 | EcoFlow | Portable power stations | 30 | 1.8K subs | 80.9K subs | 56.7% |
| 6 | PrepMyMeal | Ready-made meal prep | 30 | 21.8K subs | 606K subs | 16.7% |
| 7 | UGREEN | Chargers, NAS storage and accessories | 30 | 10.6K subs | 94.2K subs | 50.0% |
| 8 | FlexiSpot | Standing desks and chairs | 28 | 6.6K subs | 60.5K subs | 53.6% |
| 9 | Temu | Discount marketplace | 22 | 3.2K subs | 264K subs | 40.9% |
| 10 | Emma | Mattresses and sleep products | 21 | 13.9K subs | 505K subs | 19.0% |
Equal counts are ordered alphabetically. Subscriber counts are current, not the size of the channel at the time of the sponsorship.
A market built on tech and home gear
Tech and gadgets is the largest German niche in the index, and it shows in the list. EcoFlow, UGREEN and FlexiSpot sell hardware that fits naturally into tech, camping and home-office videos, and all three work mostly with channels under 100K. Holy Energy, a German drink brand, sponsors gaming, lifestyle and tech channels across every size.
PrepMyMeal and Emma are the reach buyers: their median German partner has more than 500K subscribers.
The best fits for smaller German channels
If your channel is under 100K, start with EcoFlow (56.7% of its German partners under 100K), FlexiSpot (53.6%) and UGREEN (50.0%).
Just outside the top ten, two brands lean even smaller. Jackery, which also makes portable power stations, has sponsored 21 German channels, 81.0% of them under 100K. Halara, the activewear brand, has sponsored 18, 83.3% under 100K. DJI (20 channels, 55.0% under 100K) is a strong fit for outdoor and filmmaking content.
For the leading German sponsors in each niche, see the German tech leaderboard and the other German boards.
Turn the list into a pitch
Many of these brands run German campaigns through German-speaking teams or agencies, so pitch in German if your channel is in German. Name one upcoming video, the placement, and the brand's existing German partners that are close to your size. See how to pitch a YouTube sponsor for templates, or add your channel to see sponsors ranked for your own size and niche.
About the data
Counts are distinct German channels in the DiscoverSponsors index with a paid sponsored video at least 60 seconds long published in the last 12 months, from public video information retrieved through the official YouTube Data API. A channel's country is the one it lists on YouTube. Affiliate-only links are excluded. A detected sponsorship is not confirmation of contract terms.