Creator guide · Data insights
How to get sponsored by Raid: Shadow Legends: what 230 sponsored channels show
Raid: Shadow Legends sponsored 230 YouTube channels in a year, 70 under 100K subscribers. Who it picks, its two kinds of deals, and how to pitch.
By Ilker · 5 min read
Raid: Shadow Legends became a YouTube meme because it seemed to sponsor everyone. Plarium's mobile RPG is still one of the most active game sponsors on the platform, but "everyone" is not quite right, and the channels it picks fall into two very different groups.
We looked at every sponsored video in our index from the last 12 months that named Raid: Shadow Legends as the sponsor.
Raid sponsored 230 channels, 70 of them under 100K
In the last 12 months, 230 distinct YouTube channels published at least one video sponsored by Raid. The median channel had 239K subscribers.
| Channel size | Channels Raid sponsored |
|---|---|
| Under 10K subscribers | 4 |
| 10K to 50K | 33 |
| 50K to 100K | 33 |
| 100K to 500K | 87 |
| 500K to 1M | 41 |
| 1M and above | 32 |
That is 70 channels under 100K, about 30% of the total, and the smallest had 4.4K subscribers. For comparison, the same share is 9% for War Thunder, another game sponsor. Raid is one of the more realistic game sponsors for a mid-sized channel.
It is steady, too. Between 26 and 42 channels ran a Raid sponsorship in each full month of the year, and 89 channels ran one in the last 90 days.
Two kinds of Raid deals
The data splits cleanly into two groups.
Raid channels. A small group of channels make Raid content and carry the brand in almost every upload: Raid Ninja (45K), ValleyFlyin RAID (6.5K), MobileGamer (118K) and DulomIsHere (6.9K). These creators play the game, cover updates and champion builds, and promote it with their own codes and links. Two of the four sponsored channels under 10K are in this group.
Variety integrations. Everyone else runs Raid as a one-off or occasional segment inside unrelated content. The largest sponsored channels in the year were Philip DeFranco, NoahJ456, bald and bankrupt, New Rockstars and Steve Terreberry: news commentary, gaming, travel, film and music. Overall, 33% of Raid's channels ran it more than once, so a good first integration often leads to a second.
Gaming is still the biggest group (137 of the 230 channels), followed by entertainment (27) and education (17). By country, the United States leads (101), followed by the United Kingdom (35), France (24), Canada (10) and Australia (8).
Recent examples you can inspect, all carrying YouTube's paid-promotion disclosure:
- Coxie (85K): Stranded on an Island for 3 Weeks, October 2026.
- King Alex (93K): I Lost Everything In WARDOGS, So I Tried This Budget Sniper Build, October 2026.
- MobileGamer365 (76K): I've Played This Game Every Day for YEARS, October 2026.
- MobileGamer (118K): WIN MORE in RAID Arena! These Builds Actually WORK!, October 2026.
Two of those are not Raid videos at all: a survival series and a review of another game.
How to get in front of Plarium
We could not find a public application form for Raid sponsorships. Integrations are arranged by Plarium's marketing team and the agencies it works with, so the way in is a direct pitch rather than a sign-up page. What to send:
- Your average views per video over the last 90 days. Raid prices variety integrations on views, not subscribers.
- Your audience's top countries. The United States, the United Kingdom, France, Canada and Australia account for most of Raid's channels.
- One specific upcoming video where a 60-second segment fits, and what the segment would show: a new player's first session, a champion pull, a challenge.
If Raid is already part of your content, make that the pitch: a channel covering the game is the group Raid sponsors most often. The Raid brand page lists the channels your size it has sponsored, which is the proof to mention.
How to approach Raid, by channel size
Under 10K. Paid integrations are rare at this size (4 channels in a year), and half of them are Raid-focused channels. If you play the game, build a Raid series first.
10K to 100K. This is where Raid stands out among game sponsors: 66 channels in the range in a year. Pitch with views and a specific video, especially if your audience is in the United States or the United Kingdom.
100K and above. Raid's core. Variety, commentary and gaming channels all qualify; the segment matters more than the topic.
For the short version with the latest examples, see how to get sponsored by Raid: Shadow Legends. The other guides in this series cover NordVPN and Saily.
Method
We counted distinct YouTube channels with at least one video in the last 12 months (to October 2026) that our index attributes to Raid: Shadow Legends as a sponsor. Sponsors are detected from public video descriptions and YouTube's paid-promotion disclosure through the official YouTube Data API. Each channel counts once; "more than once" means two or more Raid videos in the window. Raid-focused channels may promote the game through creator codes rather than paid integrations, and our method does not always distinguish the two. Subscriber counts are current. Niche and country come from our channel classification and are missing for a minority of channels. This is research, not an endorsement of the game or a statement about what it pays.