Creator guide · Data insights
How to find YouTube sponsors for a finance channel (2026)
The eight brands sponsoring the most finance channels in the last year, how small a channel each has worked with, and how to pitch a broker or budgeting app.
By Ilker · 4 min read
Finance is one of the most heavily sponsored niches on YouTube. Of the finance channels with 10K–1M subscribers in the DiscoverSponsors index, 90% had at least one paid sponsor in the last year, and more than 2.5K different brands sponsored a finance channel in that time. The brands are also unusually open to small channels: every one of the top eight below has sponsored a finance channel under 5K subscribers.
The brands that sponsor the most finance channels
| Brand | What it sells | Finance channels sponsored | Smallest channel sponsored | Share of those channels under 100K |
|---|---|---|---|---|
| moomoo | Stock trading and investing app | 48 | 3.1K subs | 52% |
| InvestingPro | Stock research tool | 46 | 1.9K subs | 50% |
| Monarch Money | Budgeting and personal finance app | 37 | 3.9K subs | 41% |
| Seeking Alpha | Stock research and analysis | 37 | 4.7K subs | 54% |
| Trading 212 | Investing and trading app | 36 | 1.9K subs | 75% |
| XTB | Online investing platform | 36 | 4.1K subs | 67% |
| Trade Republic | European broker and savings account | 32 | 1K subs | 53% |
| Freedom24 | Online stock brokerage | 30 | 4.4K subs | 63% |
Equal counts are ordered alphabetically. Subscriber counts are current.
Brokers buy accounts, research tools buy trust
Two kinds of brand dominate the list, and they want different things.
Brokers and investing apps (moomoo, Trading 212, XTB, Trade Republic, Freedom24) pay for sign-ups. They are the most small-channel friendly sponsors in the niche: three in four of Trading 212's finance partners are under 100K. Many of them are regional, so your audience's country matters as much as your size. Trading 212, XTB and Trade Republic sponsor mostly European channels; moomoo leans US and Asia.
Research tools (InvestingPro, Seeking Alpha) and budgeting apps (Monarch Money) pay for credibility. They fit analysis videos, portfolio reviews and "how I track my money" content, where the product is visibly part of the work rather than a read at the start.
How to find the ones that fit your channel
- Start with the share column. Trading 212, XTB and Freedom24 sponsor mostly channels under 100K; Monarch Money works with larger ones more often.
- Check the country before you pitch. A broker that is not licensed where your viewers live cannot use your audience, however good the video. The finance sponsor page lists each brand with the sponsored videos as evidence, and in the app each sponsor's channels can be filtered by country.
- Watch two or three of a brand's sponsored videos on channels your size. Note where the integration sits and how long it runs; that is the format the brand already buys.
Compliance is part of the pitch
Finance sponsors care about disclosure more than most. Say in your pitch that you will mark the video as a paid promotion, include the brand's risk wording, and avoid return promises. A creator who raises this first looks like a safe partner, and safety is what a regulated brand is buying.
For matches ranked by your own channel's size, language and niche, add your channel. For the general method, see how to find sponsors for your YouTube channel, and for the email itself, how to pitch a YouTube sponsor.
About the data
Counts are distinct finance-tagged channels with a paid sponsored video at least 60 seconds long published in the last 12 months, from public video information retrieved through the official YouTube Data API. Affiliate-only links are excluded. Channels with sponsors are easier for us to find, so the share of sponsored channels is an upper bound. A detected sponsorship is not confirmation of contract terms.