Creator guide · Data insights
The top 10 gaming sponsors in the US (2026)
The ten brands sponsoring the most US gaming YouTube channels in the last year, how small a channel each has sponsored, and which ones suit smaller creators.
By Jake Morgan · 5 min read
If you run a US gaming channel, the brands most likely to have sponsored a creator like you are not the game publishers you might expect. In the last 12 months, the brand that sponsored the most US gaming channels in our index sells standing desks, second place goes to a meal delivery service, and only three of the top ten are games.
We ranked brands by the number of distinct US gaming channels that published a sponsored video with them between October 4, 2025 and October 3, 2026. Each channel counts once per brand, however many sponsored videos it published. The list covers 711 US gaming channels in the DiscoverSponsors index, and nearly 2K brands sponsored at least one of them.
The top 10 gaming sponsors in the US
| Rank | Brand | What it sells | US gaming channels sponsored | Smallest channel sponsored | Median channel size | Share under 100K |
|---|---|---|---|---|---|---|
| 1 | FlexiSpot | Standing desks and chairs | 43 | 4.3K subs | 114K subs | 44.2% |
| 2 | Factor | Prepared meal delivery | 34 | 22.1K subs | 556K subs | 14.7% |
| 3 | War Thunder | Free-to-play vehicle combat game | 33 | 30.3K subs | 634K subs | 15.2% |
| 4 | Boot.dev | Online coding courses | 27 | 91.1K subs | 311K subs | 7.4% |
| 5 | Raycon | Wireless earbuds | 25 | 9K subs | 417K subs | 12.0% |
| 6 | Raid: Shadow Legends | Mobile RPG | 24 | 26.8K subs | 226K subs | 29.2% |
| 7 | OBSBOT | Webcams and streaming cameras | 20 | 4.3K subs | 98.8K subs | 50.0% |
| 8 | Whatnot | Live-shopping marketplace | 19 | 27.8K subs | 708K subs | 15.8% |
| 9 | Displate | Metal posters | 18 | 60K subs | 460K subs | 11.1% |
| 10 | Rocket Money | Budgeting app | 18 | 98.4K subs | 488K subs | 5.6% |
Equal counts are ordered alphabetically. Subscriber counts are current, not the size of the channel at the time of the sponsorship. The ranking describes our coverage, not the whole of YouTube, and inclusion does not mean a brand is accepting pitches right now.
Three kinds of gaming sponsor
The ten brands fall into three groups, and each wants something different from a pitch.
**Setup gear: FlexiSpot, OBSBOT, Raycon.** These brands sell things that sit on or around a gaming desk. They fit naturally into setup tours, streaming segments and "what I use" videos, and two of them work with the smallest channels on the list: FlexiSpot and OBSBOT have each sponsored a US gaming channel of 4.3K subscribers.
**Games: War Thunder, Raid: Shadow Legends.** Game sponsorships usually mean playing the game on camera for a segment. They buy reach: War Thunder's median sponsored US gaming channel has 634K subscribers, and fewer than one in six of its partners is under 100K. Raid is the more accessible of the two, with 29.2% of its US gaming partners under 100K.
**Audience brands: Factor, Boot.dev, Whatnot, Displate, Rocket Money.** None of these sell a gaming product. They sponsor gaming channels because the audience is young, online and loyal. They mostly work with larger channels: Boot.dev and Rocket Money have each sponsored only one or two US gaming channels under 100K in this period.
The best fits for smaller US gaming channels
If your channel is under 100K, the share column matters more than the rank. **OBSBOT** (50.0% of its US gaming partners under 100K) and **FlexiSpot** (44.2%) are the two top-10 brands with real small-channel history, and both make products a streamer or setup-focused creator can show honestly.
Just outside the top ten, a few brands lean even smaller. **Fifine**, which makes microphones, has sponsored 14 US gaming channels, 71.4% of them under 100K, the smallest with 1.4K subscribers. **Manta Sleep** (17 channels, 58.8% under 100K) and **LiberNovo** chairs (14 channels, 50.0%) also work mostly with channels below 100K.
For the top US gaming creators and their sponsors side by side, see the US gaming leaderboard.
Turn the list into a pitch
Pick two or three brands whose product would genuinely belong in a video you already plan to make. For each, find a sponsored video on a US gaming channel close to your size and watch how the integration was placed: a desk in the setup segment, a webcam in a streaming tutorial, a game played for a few minutes with an honest first impression.
Then pitch one specific upcoming video, name the placement, and point out that the brand already sponsors channels like yours. That gives the brand a reason to reply that a subscriber count alone does not. For the full method, see how to find YouTube sponsors for a gaming channel, or add your channel to see the sponsors ranked for your own size and niche.
About the data
Counts are distinct US gaming channels in the DiscoverSponsors index with a sponsored video at least 60 seconds long published between October 4, 2025 and October 3, 2026, from public video information retrieved through the official YouTube Data API. Sponsored means the description or paid-promotion disclosure names the brand. Brand names are grouped across capitalization and spacing. A detected sponsorship is not confirmation of contract terms.