Creator guide · Data insights
The top 10 YouTube sponsors in the US (2026)
The ten brands sponsoring the most US YouTube channels in the last year, the smallest channel each has sponsored, and which ones suit smaller creators.
By Ilker · 5 min read
The United States is the biggest sponsor market on YouTube by a wide margin. In the 12 months to October 2026, more than 11K US channels in the DiscoverSponsors index published a paid sponsored video, and more than 22K different brands sponsored at least one of them. The brands at the top are not the ones you see in TV ads. They are direct-to-consumer subscriptions: clothing, meal kits, therapy, a VPN, a data-removal service and a mattress.
The top 10 YouTube sponsors in the US
| Rank | Brand | What it sells | US channels sponsored | Smallest channel sponsored | Median channel size | Share under 100K |
|---|---|---|---|---|---|---|
| 1 | Quince | Clothing and home goods | 606 | 1.6K subs | 220K subs | 26.2% |
| 2 | Factor | Prepared meal delivery | 497 | 2.3K subs | 426K subs | 15.5% |
| 3 | BetterHelp | Online therapy | 448 | 3.2K subs | 445K subs | 16.1% |
| 4 | Zocdoc | Doctor appointment booking | 385 | 14.6K subs | 665K subs | 8.1% |
| 5 | Incogni | Personal data removal | 356 | 1.6K subs | 490K subs | 12.6% |
| 6 | Temu | Discount shopping marketplace | 281 | 1.3K subs | 156K subs | 40.6% |
| 7 | FlexiSpot | Standing desks and office furniture | 279 | 1.6K subs | 216K subs | 33.0% |
| 8 | Surfshark | VPN | 271 | 2.3K subs | 419K subs | 18.5% |
| 9 | Helix Sleep | Mattresses | 239 | 3.9K subs | 552K subs | 8.4% |
| 10 | Raycon | Wireless earbuds | 228 | 8.8K subs | 508K subs | 9.6% |
Subscriber counts are current, not the size of the channel at the time of the sponsorship. Each brand links to its page with the channels it sponsored, by size, and the sponsored videos. Just outside the ten: AG1 at 225 channels, Saily at 221, Monarch Money at 219 and HelloFresh at 207.
Subscriptions you can cancel, sold by people you trust
Most of the ten sell a subscription or a product with a free trial or easy returns, and all of them sell directly to the viewer, usually with a creator code. That is why they spread across so many channels: the brand can measure each creator's sales, so it keeps buying from the ones that convert and drops the ones that do not. It also explains the mix of niches. Factor, Zocdoc and Incogni show up on commentary and entertainment channels as readily as on lifestyle channels, because their customer is anyone with a credit card and a problem to solve.
The two exceptions are hardware. FlexiSpot sends desks to gaming and home-office creators who film at them, and Raycon sends earbuds to almost anyone willing to wear them on camera.
The best fits for smaller US channels
Temu is the most open door in the top ten: 40.6% of its US partners are under 100K subscribers, its median partner has 156K, and its smallest has 1.3K. FlexiSpot is next at 33.0% under 100K, with a median of 216K. Quince, the number one brand, has sponsored a channel with 1.6K subscribers and a quarter of its US partners are under 100K. Those three are the ones to research first if your channel is between 10K and 100K.
Incogni and Surfshark have each sponsored a US channel under 2.5K, but their partner lists lean large: a typical partner has 400K to 500K subscribers. They work with small channels, but not often.
The brands that mostly skip small channels
Zocdoc, Helix Sleep and Raycon keep under 10% of their US partners below 100K, and Zocdoc's smallest partner has 14.6K subscribers. Their median partner is above 500K. For a channel under 100K, these are brands to watch rather than to pitch this month: when one of them starts sponsoring channels your size in your niche, that is the moment to write.
For the leading sponsors by niche, see the US tech leaderboard and the US gaming leaderboard.
Turn the list into a pitch
A top-ten brand gets hundreds of pitches, so a generic one disappears. Name a channel close to your size that the brand already sponsors, say which upcoming video the integration would sit in, and give one number about your audience that matters for that product: household income for a mattress, hours at a desk for a standing desk, travel days for an eSIM. See how to pitch a YouTube sponsor for templates, or add your channel to see sponsors ranked for your own size and niche.
About the data
Counts are distinct US channels in the DiscoverSponsors index with a paid sponsored video at least 60 seconds long published in the last 12 months, from public video information retrieved through the official YouTube Data API. A channel's country is the one it lists on YouTube. Affiliate-only links are excluded. A detected sponsorship is not confirmation of contract terms.