How to get sponsored by Adidas
Adidas (sportswear and FIFA apparel) has sponsored 48 YouTube channels since September 2022. 54% of them had under 500K subscribers, and the smallest had 3.2K. It is sponsoring creators right now.
Does Adidas sponsor channels your size?
Distinct channels Adidas sponsored, by their current subscriber count.
- Under 10K2 channelsRarely
- 10K–100K10 channelsSometimes
- 100K–500K14 channelsOften
- 500K–1M9 channelsSometimes
- 1M+13 channelsOften
What a Adidas sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
How to pitch Adidas, step by step
- 1
Check that your channel fits
Adidas sponsors channels of 100K–500K subscribers most often, across fitness, sports, fashion, beauty/makeup and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Adidas already buys.
- 3
Find the right person
Brands like Adidas usually run sponsorships through a partnerships, creators or influencer marketing team; start from adidas.com. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
Adidas is active right now: we detected new Adidas sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about Adidas
- Does Adidas sponsor small YouTubers?
- Yes. Adidas has sponsored 12 channels with under 100K subscribers (25% of the channels we track for it), and the smallest had 3.2K subscribers.
- How many YouTubers has Adidas sponsored?
- We have detected Adidas sponsoring 48 YouTube channels since September 2022, counting sponsored videos published in the last year.
- How much does Adidas pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact Adidas for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on adidas.com, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Adidas, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Adidas is currently taking new creators.


