How to get sponsored by BMW
BMW (electric vehicle) has sponsored 19 YouTube channels since March 2020. 37% of them had under 500K subscribers, and the smallest had 8.7K. It is sponsoring creators right now.
Does BMW sponsor channels your size?
Distinct channels BMW sponsored, by their current subscriber count.
- Under 10K1 channelsRarely
- 10K–100K4 channelsSometimes
- 100K–500K2 channelsSometimes
- 500K–1M5 channelsOften
- 1M+7 channelsOften
What a BMW sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
2027 BMW X5 driving REVIEW with crazy range + charging for the iX5! (petrol X5 40 vs iX5 comparison)Autogefühl · 997K subs · Oct 2026
M3 Competition Touring / BMW 【一般道試乗編】「もしやこれが最上じゃ?」なんでこんなキテレツなクルマができたのか考察しつつ一般道での万能っぷりを語りつくします今井優杏の試乗しまSHOW! · 143K subs · Oct 2026
Follow Thomas & Lea for a 1M sub special for the all-new BMW X5 and iX5, new 7 Series and M5 😎Autogefühl · 997K subs · Oct 2026
How to pitch BMW, step by step
- 1
Check that your channel fits
BMW sponsors channels of 1M+ subscribers most often, across music, automotive, unknown, home/diy and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format BMW already buys.
- 3
Find the right person
Brands like BMW usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
BMW is active right now: we detected new BMW sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about BMW
- Does BMW sponsor small YouTubers?
- Yes. BMW has sponsored 5 channels with under 100K subscribers (26% of the channels we track for it), and the smallest had 8.7K subscribers.
- How many YouTubers has BMW sponsored?
- We have detected BMW sponsoring 19 YouTube channels since March 2020, counting sponsored videos published in the last year.
- How much does BMW pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact BMW for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for BMW, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean BMW is currently taking new creators.


