How to get sponsored by Cricut
Cricut (advertiser segment) has sponsored 45 YouTube channels since July 2022. 56% of them had under 500K subscribers, and the smallest had 2.2K. It is sponsoring creators right now.
Does Cricut sponsor channels your size?
Distinct channels Cricut sponsored, by their current subscriber count.
- Under 10K1 channelsRarely
- 10K–100K4 channelsSometimes
- 100K–500K20 channelsOften
- 500K–1M6 channelsSometimes
- 1M+14 channelsOften
What a Cricut sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
How to pitch Cricut, step by step
- 1
Check that your channel fits
Cricut sponsors channels of 100K–500K subscribers most often, across crafts/handmade, food/cooking, lifestyle, unknown and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Cricut already buys.
- 3
Find the right person
Brands like Cricut usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
Cricut is active right now: we detected new Cricut sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about Cricut
- Does Cricut sponsor small YouTubers?
- Yes. Cricut has sponsored 5 channels with under 100K subscribers (11% of the channels we track for it), and the smallest had 2.2K subscribers.
- How many YouTubers has Cricut sponsored?
- We have detected Cricut sponsoring 45 YouTube channels since July 2022, counting sponsored videos published in the last year.
- How much does Cricut pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact Cricut for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Cricut, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Cricut is currently taking new creators.



