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How to get sponsored by Google Play

Google Play (app store/mobile game platform) has sponsored 3 YouTube channels since February 2020. 67% of them had under 500K subscribers, and the smallest had 237K. Its last sponsored video we detected was in Aug 2026.

Does Google Play sponsor channels your size?

Distinct channels Google Play sponsored, by their current subscriber count.

  1. Under 10KNot seen
  2. 10K–100KNot seen
  3. 100K–500KOften
  4. 500K–1MNot seen
  5. 1M+Often

What a Google Play sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch Google Play, step by step

  1. 1

    Check that your channel fits

    Google Play sponsors channels of 100K–500K subscribers most often, across business, entertainment, unknown, gaming and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Google Play already buys.

  3. 3

    Find the right person

    Brands like Google Play usually run sponsorships through a partnerships, creators or influencer marketing team; start from play.google.com. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    We last detected a Google Play sponsorship in Aug 2026. Brands buy in campaigns; a short, specific pitch can land as the next one is planned.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if Google Play fits your channel

Add your channel and we rank Google Play and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about Google Play

Does Google Play sponsor small YouTubers?
Rarely. We have not seen Google Play sponsor a channel under 100K subscribers; the smallest channel it sponsored had 237K. Most of its deals are with channels of 100K–500K subscribers.
How many YouTubers has Google Play sponsored?
We have detected Google Play sponsoring 3 YouTube channels since February 2020, counting sponsored videos published in the last year.
How much does Google Play pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact Google Play for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on play.google.com, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Google Play, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Google Play is currently taking new creators.