How to get sponsored by Lawson
Lawson (convenience store food) has sponsored 7 YouTube channels since February 2026. 14% of them had under 500K subscribers, and the smallest had 130K. It is sponsoring creators right now.
Does Lawson sponsor channels your size?
Distinct channels Lawson sponsored, by their current subscriber count.
- Under 10K0 channelsNot seen
- 10K–100K0 channelsNot seen
- 100K–500K1 channelsSometimes
- 500K–1M1 channelsSometimes
- 1M+5 channelsOften
What a Lawson sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
How to pitch Lawson, step by step
- 1
Check that your channel fits
Lawson sponsors channels of 1M+ subscribers most often, across fitness, entertainment, unknown, food/cooking. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Lawson already buys.
- 3
Find the right person
Brands like Lawson usually run sponsorships through a partnerships, creators or influencer marketing team; start from lawson.co.jp. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
Lawson is active right now: we detected new Lawson sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about Lawson
- Does Lawson sponsor small YouTubers?
- Rarely. We have not seen Lawson sponsor a channel under 100K subscribers; the smallest channel it sponsored had 130K. Most of its deals are with channels of 1M+ subscribers.
- How many YouTubers has Lawson sponsored?
- We have detected Lawson sponsoring 7 YouTube channels since February 2026, counting sponsored videos published in the last year.
- How much does Lawson pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact Lawson for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on lawson.co.jp, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Lawson, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Lawson is currently taking new creators.


