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How to get sponsored by Lay's

Lay's (snack food brand) has sponsored 5 YouTube channels since June 2026. 20% of them had under 500K subscribers, and the smallest had 210K. Its last sponsored video we detected was in Sep 2026.

Does Lay's sponsor channels your size?

Distinct channels Lay's sponsored, by their current subscriber count.

  1. Under 10KNot seen
  2. 10K–100KNot seen
  3. 100K–500KSometimes
  4. 500K–1MNot seen
  5. 1M+Often

What a Lay's sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch Lay's, step by step

  1. 1

    Check that your channel fits

    Lay's sponsors channels of 1M+ subscribers most often, across entertainment, sports, beauty/makeup. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Lay's already buys.

  3. 3

    Find the right person

    Brands like Lay's usually run sponsorships through a partnerships, creators or influencer marketing team; start from lays.com. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    We last detected a Lay's sponsorship in Sep 2026. Brands buy in campaigns; a short, specific pitch can land as the next one is planned.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if Lay's fits your channel

Add your channel and we rank Lay's and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about Lay's

Does Lay's sponsor small YouTubers?
Rarely. We have not seen Lay's sponsor a channel under 100K subscribers; the smallest channel it sponsored had 210K. Most of its deals are with channels of 1M+ subscribers.
How many YouTubers has Lay's sponsored?
We have detected Lay's sponsoring 5 YouTube channels since June 2026, counting sponsored videos published in the last year.
How much does Lay's pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact Lay's for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on lays.com, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Lay's, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Lay's is currently taking new creators.