LEGO

How to get sponsored by LEGO

LEGO (Iconic plastic building brick toy brand) has sponsored 81 YouTube channels since December 2021. 28% of them had under 500K subscribers, and the smallest had 17.4K. It is sponsoring creators right now.

Does LEGO sponsor channels your size?

Distinct channels LEGO sponsored, by their current subscriber count.

  1. Under 10KNot seen
  2. 10K–100KSometimes
  3. 100K–500KSometimes
  4. 500K–1MRarely
  5. 1M+Often

What a LEGO sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch LEGO, step by step

  1. 1

    Check that your channel fits

    LEGO sponsors channels of 1M+ subscribers most often, across crafts/handmade, automotive, entertainment, unknown and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format LEGO already buys.

  3. 3

    Find the right person

    Brands like LEGO usually run sponsorships through a partnerships, creators or influencer marketing team; start from lego.com. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    LEGO is active right now: we detected new LEGO sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if LEGO fits your channel

Add your channel and we rank LEGO and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about LEGO

Does LEGO sponsor small YouTubers?
Yes. LEGO has sponsored 13 channels with under 100K subscribers (16% of the channels we track for it), and the smallest had 17.4K subscribers.
How many YouTubers has LEGO sponsored?
We have detected LEGO sponsoring 81 YouTube channels since December 2021, counting sponsored videos published in the last year.
How much does LEGO pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact LEGO for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on lego.com, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for LEGO, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean LEGO is currently taking new creators.