How to get sponsored by Pepsi
Pepsi (beverage brand) has sponsored 16 YouTube channels since March 2022. 25% of them had under 500K subscribers, and the smallest had 165K. It is sponsoring creators right now.
Does Pepsi sponsor channels your size?
Distinct channels Pepsi sponsored, by their current subscriber count.
- Under 10K0 channelsNot seen
- 10K–100K0 channelsNot seen
- 100K–500K4 channelsOften
- 500K–1M1 channelsRarely
- 1M+11 channelsOften
What a Pepsi sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
How to pitch Pepsi, step by step
- 1
Check that your channel fits
Pepsi sponsors channels of 1M+ subscribers most often, across sports, entertainment, unknown, travel and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Pepsi already buys.
- 3
Find the right person
Brands like Pepsi usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
Pepsi is active right now: we detected new Pepsi sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about Pepsi
- Does Pepsi sponsor small YouTubers?
- Rarely. We have not seen Pepsi sponsor a channel under 100K subscribers; the smallest channel it sponsored had 165K. Most of its deals are with channels of 1M+ subscribers.
- How many YouTubers has Pepsi sponsored?
- We have detected Pepsi sponsoring 16 YouTube channels since March 2022, counting sponsored videos published in the last year.
- How much does Pepsi pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact Pepsi for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Pepsi, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Pepsi is currently taking new creators.



