REI

How to get sponsored by REI

REI (outdoor gear retailer) has sponsored 10 YouTube channels since October 2025. 90% of them had under 500K subscribers, and the smallest had 85.5K. It is sponsoring creators right now.

Does REI sponsor channels your size?

Distinct channels REI sponsored, by their current subscriber count.

  1. Under 10KNot seen
  2. 10K–100KSometimes
  3. 100K–500KOften
  4. 500K–1MSometimes
  5. 1M+Not seen

What a REI sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch REI, step by step

  1. 1

    Check that your channel fits

    REI sponsors channels of 100K–500K subscribers most often, across fashion, travel, lifestyle, outdoor/adventure. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format REI already buys.

  3. 3

    Find the right person

    Brands like REI usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    REI is active right now: we detected new REI sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if REI fits your channel

Add your channel and we rank REI and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about REI

Does REI sponsor small YouTubers?
Yes. REI has sponsored 1 channels with under 100K subscribers (10% of the channels we track for it), and the smallest had 85.5K subscribers.
How many YouTubers has REI sponsored?
We have detected REI sponsoring 10 YouTube channels since October 2025, counting sponsored videos published in the last year.
How much does REI pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact REI for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for REI, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean REI is currently taking new creators.