Walmart

How to get sponsored by Walmart

Walmart (retail and electronics store) has sponsored 141 YouTube channels since July 2022. 77% of them had under 500K subscribers, and the smallest had 4.1K. It is sponsoring creators right now.

Does Walmart sponsor channels your size?

Distinct channels Walmart sponsored, by their current subscriber count.

  1. Under 10KRarely
  2. 10K–100KSometimes
  3. 100K–500KOften
  4. 500K–1MSometimes
  5. 1M+Sometimes

What a Walmart sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch Walmart, step by step

  1. 1

    Check that your channel fits

    Walmart sponsors channels of 100K–500K subscribers most often, across fashion, crafts/handmade, beauty/makeup, entertainment and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Walmart already buys.

  3. 3

    Find the right person

    Brands like Walmart usually run sponsorships through a partnerships, creators or influencer marketing team; start from walmart.ca. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    Walmart is active right now: we detected new Walmart sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if Walmart fits your channel

Add your channel and we rank Walmart and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about Walmart

Does Walmart sponsor small YouTubers?
Yes. Walmart has sponsored 36 channels with under 100K subscribers (26% of the channels we track for it), and the smallest had 4.1K subscribers.
How many YouTubers has Walmart sponsored?
We have detected Walmart sponsoring 141 YouTube channels since July 2022, counting sponsored videos published in the last year.
How much does Walmart pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact Walmart for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on walmart.ca, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Walmart, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Walmart is currently taking new creators.