Whatnot

How to get sponsored by Whatnot

Whatnot (live shopping/auction app for collectibles and games) has sponsored 336 YouTube channels since September 2022. 33% of them had under 500K subscribers, and the smallest had 6.9K. It is sponsoring creators right now.

Does Whatnot sponsor channels your size?

Distinct channels Whatnot sponsored, by their current subscriber count.

  1. Under 10KRarely
  2. 10K–100KSometimes
  3. 100K–500KSometimes
  4. 500K–1MSometimes
  5. 1M+Often

What a Whatnot sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch Whatnot, step by step

  1. 1

    Check that your channel fits

    Whatnot sponsors channels of 1M+ subscribers most often, across sports, real estate, crafts/handmade, beauty/makeup and more. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Whatnot already buys.

  3. 3

    Find the right person

    Brands like Whatnot usually run sponsorships through a partnerships, creators or influencer marketing team; start from whatnot.com. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    Whatnot is active right now: we detected new Whatnot sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if Whatnot fits your channel

Add your channel and we rank Whatnot and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about Whatnot

Does Whatnot sponsor small YouTubers?
Yes. Whatnot has sponsored 33 channels with under 100K subscribers (10% of the channels we track for it), and the smallest had 6.9K subscribers.
How many YouTubers has Whatnot sponsored?
We have detected Whatnot sponsoring 336 YouTube channels since September 2022, counting sponsored videos published in the last year.
How much does Whatnot pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact Whatnot for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on whatnot.com, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Whatnot, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Whatnot is currently taking new creators.