YouTube

How to get sponsored by YouTube

YouTube (video platform feature) has sponsored 15 YouTube channels since November 2022. 13% of them had under 500K subscribers, and the smallest had 203K. It is sponsoring creators right now.

Does YouTube sponsor channels your size?

Distinct channels YouTube sponsored, by their current subscriber count.

  1. Under 10KNot seen
  2. 10K–100KNot seen
  3. 100K–500KSometimes
  4. 500K–1MNot seen
  5. 1M+Often

What a YouTube sponsorship looks like

Its latest sponsored videos. Watch how the read is placed before you pitch.

How to pitch YouTube, step by step

  1. 1

    Check that your channel fits

    YouTube sponsors channels of 1M+ subscribers most often, across sports, entertainment, food/cooking, lifestyle. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.

  2. 2

    Watch a few of its recent integrations

    Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format YouTube already buys.

  3. 3

    Find the right person

    Brands like YouTube usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.

  4. 4

    Lead with your numbers

    Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.

  5. 5

    Pitch while the budget is open

    YouTube is active right now: we detected new YouTube sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.

More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge

See if YouTube fits your channel

Add your channel and we rank YouTube and every other brand by how often they sponsored creators of your size, language and niche. Contacts and pitch drafts are on the paid plans.

Questions creators ask about YouTube

Does YouTube sponsor small YouTubers?
Rarely. We have not seen YouTube sponsor a channel under 100K subscribers; the smallest channel it sponsored had 203K. Most of its deals are with channels of 1M+ subscribers.
How many YouTubers has YouTube sponsored?
We have detected YouTube sponsoring 15 YouTube channels since November 2022, counting sponsored videos published in the last year.
How much does YouTube pay YouTubers?
Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
How do I contact YouTube for a YouTube sponsorship?
Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for YouTube, with a quality label, on its paid plans.

Brands to pitch next

Same niche, similar reach.

Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean YouTube is currently taking new creators.