Channel 4

Who sponsors Channel 4?

Channel 4 (750K subscribers) was sponsored by 5 brands in 12 sponsored videos since December 2025, with 5 active in the last year. Last sponsored video detected Oct 2026.

Estimated rate per sponsored integration: $10–$20from a typical 1K views per video in the last 90 days and Entertainment market rates. How we estimate

@channel4 GBEntertainmentUpdated Oct 24, 2026

Brands that sponsor Channel 4

Top 5 active sponsors in the last year, by sponsored videos.

  1. 1S
    Sainsbury's
    last sponsored video Dec 2025
    5
    sponsored videos
  2. 2Nivea
    Nivea
    last sponsored video Oct 2026
    2
    sponsored videos
  3. 3Maggi
    Maggi
    last sponsored video Apr 2026
    2
    sponsored videos
  4. 4HSBC
    HSBC
    last sponsored video Mar 2026
    2
    sponsored videos
  5. 5H
    Happy Egg
    last sponsored video Jan 2026
    1
    sponsored videos

Latest sponsored videos

The most recent 5 detections, with the brand in each.

  1. 4 styling tips for how to make your clothes last longer #FreshFromTheNoughties #NIVEABlackandWhiteSponsored by Nivea · Oct 2026
  2. 3 Gen Z’s, 2 days, 1 social experiment in a noughties reset #FreshFromTheNoughtiesSponsored by Nivea · Sep 2026
  3. Taking your favourite meal to the next level with a delicious new twist #Maggi #JackSkipperSponsored by Maggi · Apr 2026
  4. What’s a better way of saying I love you than with a home cooked meal #Maggi #JackSkipperSponsored by Maggi · Apr 2026
  5. Daughters Take Over Parents Spending | Family Budget Switch Up | Channel 4Sponsored by HSBC · Mar 2026
7 more sponsored videos — free account to see them

About Channel 4

Channel 4 is a United Kingdom Entertainment YouTube channel with 750K subscribers. Over the last 90 days it published 13 videos, about once a week, and a typical one reached 1K views. Its first tracked sponsored video is from December 2025 and the latest was detected in October 2026. In that time 5 brands sponsored 12 of its videos, and 5 of them ran a sponsored video in the last year. Sainsbury's is the most frequent sponsor with 5 sponsored videos, followed by Nivea and Maggi.

Similar channels to Channel 4

Other Entertainment channels of a similar size, with their active sponsor count.

Questions about Channel 4's sponsors

Who sponsors Channel 4?
Channel 4 (@channel4) has been sponsored by 5 brands in 12 sponsored videos since December 2025. The most active sponsors in the last year are Sainsbury's, Nivea and Maggi.
How many active sponsors does Channel 4 have?
5 brands sponsored Channel 4 in the last 12 months. The latest sponsored video was detected in Oct 2026.
How much does Channel 4 charge for a sponsored video?
We estimate $10–$20 per sponsored integration, based on a typical 1K views per video over the last 90 days and Entertainment market rates. Actual rates are set deal by deal.
Which brands sponsored Channel 4 most recently?
The most recent sponsored videos on Channel 4 were paid for by Nivea, Maggi and HSBC.
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Detected from public YouTube data via the official YouTube Data API: a sponsored video is one whose description or paid-promotion disclosure names the brand. Active means a sponsored video published in the last year. A detected sponsorship is not confirmation of contract terms. The rate is an estimate from recent views and category market rates, not a quoted price. Creators can ask us to remove this page at support@discoversponsors.com.