Hoy (@programahoy) has been sponsored by 6 brands in 9 sponsored videos since May 2026. The most active sponsors in the last year are Persil (Dirt Is Good), Jumex Amí and Nutri.

How many active sponsors does Hoy have?

6 brands sponsored Hoy in the last 12 months. The latest sponsored video was detected in Aug 2026.

How much does Hoy charge for a sponsored video?

We estimate $175–$300 per sponsored integration, based on a typical 23K views per video over the last 90 days and Entertainment market rates. Actual rates are set deal by deal.

Which brands sponsored Hoy most recently?

The most recent sponsored videos on Hoy were paid for by GNP Seguros, Persil (Dirt Is Good) and Ulta Beauty.

Who sponsors Hoy?

Hoy (3.6M subscribers) was sponsored by 6 brands in 9 sponsored videos since May 2026, with 6 active in the last year. Last sponsored video detected Aug 2026.

Estimated rate per sponsored integration: $175–$300from a typical 23K views per video in the last 90 days and Entertainment market rates. How we estimate

@programahoy MXEntertainmentUpdated Oct 24, 2026

Brands that sponsor Hoy

Top 6 active sponsors in the last year, by sponsored videos.

1P
Persil (Dirt Is Good)
last sponsored video Jul 2026
2
sponsored videos
2J
Jumex Amí
last sponsored video Jun 2026
2
sponsored videos
3N
Nutri
last sponsored video May 2026
2
sponsored videos
4G
GNP Seguros
last sponsored video Aug 2026
1
sponsored videos
5
Ulta Beauty
last sponsored video Jul 2026
1
sponsored videos
6J
Jumex
last sponsored video May 2026
1
sponsored videos

Latest sponsored videos

The most recent 5 detections, with the brand in each.

4 more sponsored videos — free account to see them

About Hoy

Hoy is a Mexico Entertainment YouTube channel with 3.6M subscribers. Over the last 90 days it published 475 videos, most days, and a typical one reached 23K views. Its first tracked sponsored video is from May 2026 and the latest was detected in August 2026. In that time 6 brands sponsored 9 of its videos, and 6 of them ran a sponsored video in the last year. Persil (Dirt Is Good) is the most frequent sponsor with 2 sponsored videos, followed by Jumex Amí and Nutri.

Similar channels to Hoy

Other Entertainment channels of a similar size, with their active sponsor count.

Questions about Hoy's sponsors

Who sponsors Hoy?: Hoy (@programahoy) has been sponsored by 6 brands in 9 sponsored videos since May 2026. The most active sponsors in the last year are Persil (Dirt Is Good), Jumex Amí and Nutri.
How many active sponsors does Hoy have?: 6 brands sponsored Hoy in the last 12 months. The latest sponsored video was detected in Aug 2026.
How much does Hoy charge for a sponsored video?: We estimate $175–$300 per sponsored integration, based on a typical 23K views per video over the last 90 days and Entertainment market rates. Actual rates are set deal by deal.
Which brands sponsored Hoy most recently?: The most recent sponsored videos on Hoy were paid for by GNP Seguros, Persil (Dirt Is Good) and Ulta Beauty.

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Detected from public YouTube data via the official YouTube Data API: a sponsored video is one whose description or paid-promotion disclosure names the brand. Active means a sponsored video published in the last year. A detected sponsorship is not confirmation of contract terms. The rate is an estimate from recent views and category market rates, not a quoted price. Creators can ask us to remove this page at support@discoversponsors.com.