TODAY (@today) has been sponsored by 13 brands in 122 sponsored videos since May 2026. The most active sponsors in the last year are Citi, Tourism Ireland and Visit Williamsburg.

How many active sponsors does TODAY have?

13 brands sponsored TODAY in the last 12 months. The latest sponsored video was detected in Oct 2026.

How much does TODAY charge for a sponsored video?

We estimate $90–$150 per sponsored integration, based on a typical 12K views per video over the last 90 days and Entertainment market rates. Actual rates are set deal by deal.

Which brands sponsored TODAY most recently?

The most recent sponsored videos on TODAY were paid for by Tourism Ireland and Liberty Mutual.

Who sponsors TODAY?

TODAY (5.1M subscribers) was sponsored by 13 brands in 122 sponsored videos since May 2026, with 13 active in the last year. Last sponsored video detected Oct 2026.

Estimated rate per sponsored integration: $90–$150from a typical 12K views per video in the last 90 days and Entertainment market rates. How we estimate

@todayEntertainmentUpdated Oct 24, 2026

Brands that sponsor TODAY

Top 10 active sponsors in the last year, by sponsored videos.

1C
Citi
last sponsored video Oct 2026
18
sponsored videos
2T
Tourism Ireland
last sponsored video Oct 2026
15
sponsored videos
3V
Visit Williamsburg
last sponsored video May 2026
5
sponsored videos
4
Amazon
last sponsored video Jul 2026
3
sponsored videos
5
Progressive
last sponsored video Sep 2026
2
sponsored videos
6
Target
last sponsored video Jul 2026
2
sponsored videos
7L
Liberty Mutual
last sponsored video Oct 2026
1
sponsored videos
8
CVS
last sponsored video Sep 2026
1
sponsored videos
9
Xfinity
last sponsored video Sep 2026
1
sponsored videos
10M
Michaels
last sponsored video Sep 2026
1
sponsored videos

3 more sponsors — free account to see them

Latest sponsored videos

The most recent 5 detections, with the brand in each.

117 more sponsored videos — free account to see them

About TODAY

TODAY is a Entertainment YouTube channel with 5.1M subscribers. Over the last 90 days it published 120 videos, most days, and a typical one reached 12K views. Its first tracked sponsored video is from May 2026 and the latest was detected in October 2026. In that time 13 brands sponsored 122 of its videos, and 13 of them ran a sponsored video in the last year. Citi is the most frequent sponsor with 18 sponsored videos, followed by Tourism Ireland and Visit Williamsburg.

Similar channels to TODAY

Other Entertainment channels of a similar size, with their active sponsor count.

Questions about TODAY's sponsors

Who sponsors TODAY?: TODAY (@today) has been sponsored by 13 brands in 122 sponsored videos since May 2026. The most active sponsors in the last year are Citi, Tourism Ireland and Visit Williamsburg.
How many active sponsors does TODAY have?: 13 brands sponsored TODAY in the last 12 months. The latest sponsored video was detected in Oct 2026.
How much does TODAY charge for a sponsored video?: We estimate $90–$150 per sponsored integration, based on a typical 12K views per video over the last 90 days and Entertainment market rates. Actual rates are set deal by deal.
Which brands sponsored TODAY most recently?: The most recent sponsored videos on TODAY were paid for by Tourism Ireland and Liberty Mutual.

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Detected from public YouTube data via the official YouTube Data API: a sponsored video is one whose description or paid-promotion disclosure names the brand. Active means a sponsored video published in the last year. A detected sponsorship is not confirmation of contract terms. The rate is an estimate from recent views and category market rates, not a quoted price. Creators can ask us to remove this page at support@discoversponsors.com.