How to get sponsored by Dollar General
Dollar General (discount retail) has sponsored 4 YouTube channels since February 2026. 25% of them had under 500K subscribers, and the smallest had 5K. It is sponsoring creators right now.
Does Dollar General sponsor channels your size?
Distinct channels Dollar General sponsored, by their current subscriber count.
- Under 10K1 channelsOften
- 10K–100K0 channelsNot seen
- 100K–500K0 channelsNot seen
- 500K–1M1 channelsOften
- 1M+2 channelsOften
What a Dollar General sponsorship looks like
Its latest sponsored videos. Watch how the read is placed before you pitch.
Family dinner on a budget! @DOLLARGENERAL #DollarGeneralPartner #dinnerideas #cottagepieJose.elcook · 4.9M subs · Oct 2026
How to Save More Than You Spend at Dollar GeneralLife with Tasharia · 5K subs · Jul 2026
@DOLLARGENERAL is my one stop shop this back to school season!!Faith Mcpeek · 539K subs · Jul 2026
How to pitch Dollar General, step by step
- 1
Check that your channel fits
Dollar General sponsors channels of 1M+ subscribers most often, across fitness, food/cooking, entertainment, education. If your size band says "Rarely" or "Not seen" above, pitch with a strong reason it fits your audience, or start with a brand that already sponsors channels like yours.
- 2
Watch a few of its recent integrations
Note where the read sits in the video, how long it runs, and whether there's a promo code or a link. Your pitch is stronger when you show you know the format Dollar General already buys.
- 3
Find the right person
Brands like Dollar General usually run sponsorships through a partnerships, creators or influencer marketing team. A named person beats a general inbox.
- 4
Lead with your numbers
Open with your average views per video, your audience's countries and age, and one sentence on why your viewers would buy. Quote a price anchored on your views instead of waiting for an offer.
- 5
Pitch while the budget is open
Dollar General is active right now: we detected new Dollar General sponsorships in the last 30 days. Brands buy in campaigns, so this is a good time to write.
More on this: how to pitch a YouTube sponsor · how to negotiate the deal · what to charge
Questions creators ask about Dollar General
- Does Dollar General sponsor small YouTubers?
- Yes. Dollar General has sponsored 1 channels with under 100K subscribers (25% of the channels we track for it), and the smallest had 5K subscribers.
- How many YouTubers has Dollar General sponsored?
- We have detected Dollar General sponsoring 4 YouTube channels since February 2026, counting sponsored videos published in the last year.
- How much does Dollar General pay YouTubers?
- Sponsorship fees are not public, and a detected sponsorship does not reveal the fee. Most brands price integrations on expected views, so start from your average views per video and your niche's typical rate; our free rate calculator gives you a starting range.
- How do I contact Dollar General for a YouTube sponsorship?
- Look for a partnerships, creators or influencer marketing contact on the brand's website, and pitch with your channel's numbers and a recent integration you'd model yours on. DiscoverSponsors shows the best contact we have for Dollar General, with a quality label, on its paid plans.
Brands to pitch next
Same niche, similar reach.
Counts cover sponsored videos published in the last year, detected from public YouTube data via the official YouTube Data API. A sponsored video is one whose description or paid-promotion disclosure names the brand. A detected sponsorship is not confirmation of fees or contract terms, and does not mean Dollar General is currently taking new creators.
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